Why Now Is the Smartest Time to Buy a Subaru – Before Tariffs Hit

In the ever-evolving world of car buying, timing can be everything. Sometimes, it’s about catching a seasonal deal. Other times, it’s about choosing a model before it’s redesigned. But right now? It’s bigger than that. We’re facing something that could affect car prices across the entire country: the potential for new tariffs on imported vehicles and auto parts.

If you’ve been considering buying a Subaru — or trading in your current one — now is genuinely one of the smartest moments to make your move. And we’re not just saying that as your local dealership here at Stevens Creek Subaru in San Jose. We’re saying it because the numbers, trends, and timing all point in one direction: buying now could save you thousands later.

So, What’s Going On?

There’s been a lot of conversation in the industry lately about proposed tariffs on imported vehicles and components. While the exact timing of when — or if — these tariffs will go into full effect is still being decided, one thing is certain: if they do, the cost of many vehicles, especially those assembled outside the U.S., will increase significantly.

Subaru has deep roots in Japan, and many of its most popular models — like the Forester, Crosstrek Hybrid, WRX, and BRZ — are built overseas. That means they could be directly impacted by any new tariffs. And when the cost of importing those vehicles goes up, the price tag for you, the customer, usually follows.

Even parts that are used in American-assembled Subarus could become more expensive, which may impact pricing, service, and even production timelines. It’s a ripple effect — and it starts at the border.

Buying Now Means Getting Ahead

When there’s this much change on the horizon, waiting usually means paying more. The vehicles on our lot today are still priced with pre-tariff cost structures. That means what you see right now reflects a world before these changes take effect.

Once the tariffs are imposed, the next shipments we receive could carry increased wholesale costs. And while we always do our best to keep pricing competitive and fair, some of those costs may have to be passed along to buyers. Acting now lets you avoid all of that.

Beyond the pricing, you’ll also benefit from better inventory selection. When buyers start catching wind of a potential price hike, dealerships tend to get busier — fast. That means limited color options, fewer trims, and more competition for the most in-demand models.

At Stevens Creek Subaru, we still have a strong variety of the top vehicles our customers love. Whether you’re eyeing the new Forester for family adventures or something fun like the WRX, we can help you find the perfect model before the market shifts.

You’re Not Just Saving on the Sticker

When prices go up, it’s not just the sticker that gets affected. Think about all the things tied to your vehicle’s price: sales tax, registration, insurance premiums, and even loan interest amounts (depending on the structure of your financing). A small increase in MSRP can snowball into thousands over the lifetime of your car.

That’s what makes this timing so important. If you lock in today’s lower price, you’re not just saving on the front end — you’re keeping more money in your pocket every step of the way.

And if you’re planning to lease? Tariffs can impact that too. Leasing companies base residual values and payments on the price of the car, so those increases may also be reflected in monthly costs going forward.

Financing and Incentives Are Still In Your Favor

Another reason this moment is so valuable for buyers is that current Subaru incentives are still active. From low APR financing to lease deals and loyalty bonuses, these offers are calculated on today’s pricing. That could change as soon as next month depending on what unfolds.

Whether you’re planning to buy outright, finance with one of our lenders, or lease something brand-new, getting in ahead of any tariff-related shifts means you’re taking full advantage of a moment when all the variables are still in your favor.

Even better — if you’ve got a trade-in, its value may help shield you from future cost increases. As car prices go up, demand for quality pre-owned vehicles like yours also grows. That means you may get more for your current vehicle right now than you would if you waited.

Subaru Still Delivers More Value Than Ever

It’s worth repeating that Subaru remains one of the most reliable, safe, and versatile vehicle brands on the market today. Whether you’re commuting through Silicon Valley, heading up to Tahoe, or navigating rainy NorCal roads, Subaru’s symmetrical all-wheel drive, cutting-edge safety tech, and all-season readiness make it a top choice for California drivers.

When you combine that quality and dependability with pre-tariff pricing, it becomes one of the smartest automotive decisions you can make in 2025.

And for the eco-conscious driver, Subaru’s hybrid options and commitment to sustainability make every mile even more meaningful — especially when you know you got it at the right time, for the right price.

What You Can Expect at Stevens Creek Subaru

Our team is staying ahead of the curve so you don’t have to worry. We’re keeping close tabs on supply, pricing, and policy updates, and we’ll always be transparent with you about what’s changing and what your options are.

When you come in or contact us online, we’ll:

• Walk you through the models currently available with pre-tariff pricing
• Help you explore financing or leasing options that work for your budget
• Offer accurate, fair appraisals for trade-ins
• Assist with pre-orders or reservations for incoming vehicles

No pressure, just real help. Because at the end of the day, we’re here to make sure you’re driving the right Subaru — and that you feel good about what you paid for it.

The Bottom Line: Don’t Wait

You’ve probably seen prices creeping up in every part of life — groceries, flights, rent — and now, unfortunately, vehicles may be next. Tariffs aren’t a maybe anymore; they’re a matter of when. And the smart buyers are already acting.

If you’ve been thinking about getting into a new Subaru, this is your moment. Don’t let rising prices or shrinking inventory leave you paying more or settling for less.

Come visit us at Stevens Creek Subaru in San Jose and let us help you make a move that your future self will thank you for. Because when it comes to value, peace of mind, and smart timing — this is it.

Visit Us Today!

Stevens Creek Subaru

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